Ever see a headshot on a business card? How many times does it look like the person who handed you the card? What about images for your website? When was the last time you updated those?
Some businesses recognize the need for professional images, but don’t update them frequently. This happens for coaches, consultants, real estate agents, insurance agents, and others who build their personal brand professionally. Some businesses don’t understand the importance of professional, quality images, spending the bulk of their resources on a powerfully designed brochure or website and then putting in whatever image they can find from a free stock photo site.
Either way, updated professional photos are essential to your marketing efforts. Creating a library of professional photos requires some time, effort, and the right photographer. Listen in as JoyGenea and Michelle discuss finding the right professional partner in this episode.