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Podcast

If you’ve ever wanted to learn about entrepreneurship and empowerment as a woman in business without all the frills and the lies, this podcast was created for you. Michelle and JoyGenea take off the uncomfortable heels, the lipstick, the pantyhose, the bra with the underwire poking out, and they give it to you straight. Learn everything you need to know about taking your rightful place as a woman of power and importance from two women who have experienced the ups and the downs of being a woman in business. Find your voice and gain your footing in the business world as they recount both stories of horror and of triumph over their decades of experience.

Commercial Real Estate

If you think buying or selling a home has you prepared for the commercial real estate rollercoaster, think again. There’s a reason the game Monopoly is all about becoming a tycoon by buying residential real estate - between zoning, the Small Business Association, permits, tax incentive programs,...

Maxed Out?

It’s often described as a cup. Our cups are over-full or not full enough. With things that have physical limitations, like a building or a production line, we talk about capacity. The number of people a building can hold. The number of widgets a line can produce in an hour or a day.  Capacity is...

How Much Are You Worth?

How do you set a price for your time? So many factors go into this decision - market, services, client budget, selling propositions, and competition are the straight-forward, left-brained business decisions. But self-worth, confidence, and desire to ‘help out’ all factor into an entrepreneur’s...

When Creativity Can Thrive

So often, people think creativity is about some sort of art or craft. But really, creativity is about problem-solving. Transforming something, or some circumstance, to what we want it to be. And creativity is not a magical, mystical concept that only some people can grasp. Maybe it is true that...

To White Label or Not To White Label

Not all agencies white label, but some specialties within marketing are difficult to have on staff. So how do these relationships work? And why not just tell the clients exactly what is going on? Michelle and JoyGenea discuss the line between transparency and the ethics of working through other...

Get SMART About Goals

Getting SMART about goals is about making sure your goals are easier to define and manage. Breaking them into long-term and short-term helps as well.  A long-term goal like, say, a million in revenue by year 5 in business, is a great aim. But until it’s broken into smaller, short-term goals with...

How to Leave

Why would anyone leave a healthy relationship? Professionally, we do it all the time. Sometimes we outgrow a group. Sometimes we find something that fits our professional goals better. Sometimes we’re recruited. Sometimes another relationship, like a partner or children, takes precedence. The...

No, I Don’t Have Any Kids. You?

In so many professional situations, small talk abounds. As women, we are inevitably asked about children. For women without children, these conversations can be emotional and social minefields. Do you share intimate details of your infertility history with acquaintances? Suffer the social...

Business Break-Ups

When a relationship is over, it’s over. But how do you tell a professional service provider that helped your business grow that you need someone new? In a small business community, your brand is at stake when you’re firing a professional service provider. Treating others with respect and dignity...

Competitive Analysis

They say there’s nothing more flattering than being copied. In business, trying to do things just like a competitor may not be the best strategy. Nothing wrong with learning from your competition. But there’s something wrong with copying your closest competitor.  In any business, there’s...