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Podcast

If you’ve ever wanted to learn about entrepreneurship and empowerment as a woman in business without all the frills and the lies, this podcast was created for you. Michelle and JoyGenea take off the uncomfortable heels, the lipstick, the pantyhose, the bra with the underwire poking out, and they give it to you straight. Learn everything you need to know about taking your rightful place as a woman of power and importance from two women who have experienced the ups and the downs of being a woman in business. Find your voice and gain your footing in the business world as they recount both stories of horror and of triumph over their decades of experience.

A Diamond By Any Other Name

In marketing, we work to create value in the audience’s mind. But when the entire value is driven by marketing and not the laws of supply and demand, does that leave us vulnerable to the ‘next big thing’ that undermines our value? The diamond industry is a great example. Now that man-made...

Hiring Outside the Lines

Read any professional job description and it will describe a linear path toward the open position: this degree, this many years of experience, and this background. And in the next sentence, the job description will talk about initiative (self-starter!) and drive to succeed. It will describe a...

When to Complain

It’s not that you think you’re wrong. You know you’re right. But you also know that women get negative feedback from others (women and men), when we insist on getting what we want - what we order in a restaurant, what we pay for at the auto mechanics, what we need from our doctors. A purist may...

Are You Languishing?

Between depression and flourishing there is a state of being that most of us feel. We might call it the ‘blahs.’ We can still get our work done. We can still find joy in our kids and our lives. But it feels like everything is harder. Everything takes effort. Our motivation is duller. And so is our...

Can Introverts Succeed in Business?

You might be overlooking talent and leadership in your organization and not even know it. Many times, introverts are uncomfortable speaking up in meetings, voicing ideas, or even just so overwhelmed by the social interactions that the meetings are uncomfortable. If this is your only interaction...

Commercial Real Estate

If you think buying or selling a home has you prepared for the commercial real estate rollercoaster, think again. There’s a reason the game Monopoly is all about becoming a tycoon by buying residential real estate - between zoning, the Small Business Association, permits, tax incentive programs,...

Maxed Out?

It’s often described as a cup. Our cups are over-full or not full enough. With things that have physical limitations, like a building or a production line, we talk about capacity. The number of people a building can hold. The number of widgets a line can produce in an hour or a day.  Capacity is...

How Much Are You Worth?

How do you set a price for your time? So many factors go into this decision - market, services, client budget, selling propositions, and competition are the straight-forward, left-brained business decisions. But self-worth, confidence, and desire to ‘help out’ all factor into an entrepreneur’s...

When Creativity Can Thrive

So often, people think creativity is about some sort of art or craft. But really, creativity is about problem-solving. Transforming something, or some circumstance, to what we want it to be. And creativity is not a magical, mystical concept that only some people can grasp. Maybe it is true that...

To White Label or Not To White Label

Not all agencies white label, but some specialties within marketing are difficult to have on staff. So how do these relationships work? And why not just tell the clients exactly what is going on? Michelle and JoyGenea discuss the line between transparency and the ethics of working through other...