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Podcast

If you’ve ever wanted to learn about entrepreneurship and empowerment as a woman in business without all the frills and the lies, this podcast was created for you. Michelle and JoyGenea take off the uncomfortable heels, the lipstick, the pantyhose, the bra with the underwire poking out, and they give it to you straight. Learn everything you need to know about taking your rightful place as a woman of power and importance from two women who have experienced the ups and the downs of being a woman in business. Find your voice and gain your footing in the business world as they recount both stories of horror and of triumph over their decades of experience.

Cover Your Assets

Are your assets covered? That is, is your brand accurately trademarked? Is your web content copyright protected? How do you know? JoyGenea and Michelle cover the wonderful world of Intellectual Property in this episode of “If These Heels Could Talk.” From their own experiences with trademark...

Know Your Numbers

Marcus Lemonis is famous for saying, over and over during many seasons of The Profit, “If you don’t know your numbers, you don’t know your business.”  But what numbers is he talking about? He’s talking about profit & loss, cash flow, and debt. He’s talking about your balance sheet - revenue...

Digital Privacy and Security for Small Business

From logins to employees to insurance to password managers, small businesses have very little in place for their own privacy and don’t do much about client and customer security. The thought that small businesses are not targets is patently false.  This podcast is a reminder to stop doing these...

Do Women Talk Too Much?

On February 4th, 2021, the head of the Olympic Organizing Committee, Yoshiro Mori, was in the news for making derogatory comments about how women interact in professional meetings. Some of the quotes: “Women have an annoying tendency to make meetings run unnecessarily long.” “board of directors...

Out of Power Words

Mean, Sorry, Just, Little, Correct me if I’m wrong, I know I’m no the ultimate expert, It’s just my opinion… These words and phrases keep us from showing up to business meetings and in relationships with our full expertise and brilliance. Qualifying, passive statements are used to soften the edges...

Why So Many Forms?

Why can’t we type when someone is watching? Why do errands that we hate always fall to the bottom of the to do list? Why is it that simple tasks turn into impossible ones? Because our emotions get in the way of our executive functions. Working memory, flexible thinking, and self-control (even...

Failure is the Best Teacher

What’s stopping you from trying? Maybe it’s fear of failure. Stops a lot of people from trying a lot of things, especially those who are used to being successful. But what if the opposite of success wasn’t failure. What if the opposite of success was learning? Reframing failure isn’t just some pie...

The Year of the Women

Women own 40% of the small businesses in the United States (according to the Small Business Association). But 90% of them don’t grow past the owner. They never hire an employee.  In 2021, as more and more women start businesses after being disproportionately cut out of the job market during 2020’s...

Staying Motivated in Chaos

Ever see someone calmly reading a novel in a bar? What about on a Friday night when the music is loud and the place is crowded? Trying to work during times of shared cultural or political upheaval is similar - it takes a lot of focus. When you’re self-employed, this kind of focus can be very, very...

How to Have an Idea

As entrepreneurs, both Michelle and JoyGenea have no shortage of ideas. It’s more a lack of time to see them all through.  It may seem like the only people in your life who have ideas are creative people. Turns out, that’s not the case. But there are so many different ideas. The ideas we have come...