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Podcast

If you’ve ever wanted to learn about entrepreneurship and empowerment as a woman in business without all the frills and the lies, this podcast was created for you. Michelle and JoyGenea take off the uncomfortable heels, the lipstick, the pantyhose, the bra with the underwire poking out, and they give it to you straight. Learn everything you need to know about taking your rightful place as a woman of power and importance from two women who have experienced the ups and the downs of being a woman in business. Find your voice and gain your footing in the business world as they recount both stories of horror and of triumph over their decades of experience.

Interview with Daniel Larson

Women choosing careers in STEM fields or trades are still few and far between. Why? That’s what Daniel Larson, chair of the St Cloud Area Technical and Community Colleges would like to know. And what he’s dancing to change. You can donate here to support Daniel and his cause. Transcript:  ...

Too Precious to Use

Michelle and JoyGenea talk about the things that we often set aside or don’t use because they are too precious to be used.  In business that can be things like ideas, gifts, and digital files.  In our personal life that can be things like heirloom gifts, quilts, and photos.  Two generations talk...

A Conversation with Sarah Noble

Sarah Noble became a financial planner in an environment that told girls that math and money weren’t for them. And she doesn’t ever want girls to experience that again. Women need to be empowered to run their own financial futures, Sarah says. Listen in as JoyGenea and Michelle talk money,...

When New is Too New

Cutting Edge or Bleeding Edge? How do you know when you, or your market, is ready for something new? The reason they call it the bleeding edge is that super early adopters take on all the risk. For well capitalized and established businesses, there are substantial rewards for being the first one...

Brilliant Leader Sole Award – Mary Jane Skurat

Mary Jane owned Hairitage Square, a small-town salon with giant impact in a small Minnesota town. Oh, and she happens to be the first recipient of the Brilliant Leader Sole Award from If These Heels Could Talk!! Listen in as JoyGenea and Michelle talk with Mary Jane about the decision to close her...

Experts – How to Trust the People You Hire

When was the last time you interviewed a potential vendor, contractor, or consultant and thought, “I don’t need them. I can do this myself.” Did you hire them? We bring help into our businesses for all sorts of reasons - time, expertise, capacity, or some combination of those things. But every...

Interview with Linda Laitala, Raven Performance Group

Linda Laitala owns Raven Performance Group, an executive dialog and coaching company that helps business owners and leaders crowd source solutions to their challenges in community.  Listen in as she talks with Michelle and JoyGenea about Raven, the importance of consulting with fellow...

How to Access Creativity

Creativity is about problem-solving. While most people look at efforts by visual artists and say they’re not that creative, others know that creativity is not about oil paints. Or sculpture. Or poetry. Creativity is a way of thinking - a brain muscle that anyone can develop. To access our creative...

More Than Flowers. Interview with Rhoda Paurus

Flowers are amazing. Getting flowers can make anyone’s day. But what about making and delivering them? Rhoda Paurus has owned St. Cloud Floral for more than a decade. The industry has changed tremendously in that time. Listen in as she talks with Michelle and JoyGenea about what it takes to...

Overlooked Marketing Channels

When it comes to marketing sometimes we can overlook the things right under our noses and spend tons of money on stuff that gets us nowhere. Listen as JoyGenea and Michelle talk about the biggest opportunities you might be missing.HIGHLIGHTS:   [01:05] Employees can be a good marketing...