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Podcast

If you’ve ever wanted to learn about entrepreneurship and empowerment as a woman in business without all the frills and the lies, this podcast was created for you. Michelle and JoyGenea take off the uncomfortable heels, the lipstick, the pantyhose, the bra with the underwire poking out, and they give it to you straight. Learn everything you need to know about taking your rightful place as a woman of power and importance from two women who have experienced the ups and the downs of being a woman in business. Find your voice and gain your footing in the business world as they recount both stories of horror and of triumph over their decades of experience.

What Are You Deciding?

How Small Decisions Make Goals Happen. Or Not. What we tell ourselves about a situation is a powerful thing. Business not growing? It’s easy to say it’s because of the market. Or because of circumstances. Or because of the weather. But what do you do when you’re watching someone else thrive with...

Accountability Partners

We’re probably all familiar with the idea of a workout buddy - someone to make sure we show up to our workouts and complete them all the way through. This is an accountability partner, and we need them in our businesses. Why? Because being accountable only to ourselves in the short term means...

Nepotism by Any Other Name

Hiring family and friends. The place most small businesses start and, if done well, can be an absolute boon to a business early on. Once a business has non-related employees, hiring family gets extra tricky. The owner isn’t just navigating the familial relationships and dynamics, but internal...

Say Cheese!

Ever see a headshot on a business card? How many times does it look like the person who handed you the card? What about images for your website? When was the last time you updated those? Some businesses recognize the need for professional images, but don’t update them frequently. This happens for...

Buying Roadblocks

Sorry, we don’t take that card. Sorry, the computer won’t let me do that. Sorry, we’re not allowed to process refunds without a manager.  How many times have you heard something like this at a national chain or a government office or some other organization where decision-making is removed from...

Generational Leadership

Every week, there’s another headline about millennials and what they’re doing wrong - not enough of this, too much of that. Millennials have, evidently, killed the diamond and dairy industries, refused home ownership on a massive scale, and slowed the birth rate to its lowest point ever. Wow....

Practice Makes Profit

There’s nothing that can replace practice. Think about gymnasts. Years - decades really - of practice to perform a routine that’s about a minute long. Talk about pressure. And talk about dedication to practicing.  In business, practicing can mean many things. Those arguments that you have with...

Juggling Business and Grief

Imagine 3 adult siblings with respectful relationships who primarily see each other during holidays. Imagine now that these 3 siblings are faced with planning a parent’s funeral and dissolving a household, estate, and life. The amount of time and work this creates is like another job. And it...

Wizard of Ads

It’s not about how much your product or service costs. It’s about the value of that product or service in your client’s mind.  It’s not about who sees your ad. It’s about what your ad says (or doesn’t say) that creates desire.  Marketing isn’t advertising. But strong marketing and strong...

Woke Business

There has never been a time when holidays were celebrated by everyone. But there has been a time when it seemed like that - when an individual’s experience seems like a culture’s experience seems like every other individual’s experience.  There are obvious differences, like holidays that are...