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Podcast

If you’ve ever wanted to learn about entrepreneurship and empowerment as a woman in business without all the frills and the lies, this podcast was created for you. Michelle and JoyGenea take off the uncomfortable heels, the lipstick, the pantyhose, the bra with the underwire poking out, and they give it to you straight. Learn everything you need to know about taking your rightful place as a woman of power and importance from two women who have experienced the ups and the downs of being a woman in business. Find your voice and gain your footing in the business world as they recount both stories of horror and of triumph over their decades of experience.

Failure: The Most Important Part of Success

Failure is hands on and involves effort and even some pain. It’s messy and dirty and shameful. Or so we think. In reality, failure is the only way to truly learn and grow.  JoyGenea and Michelle have both had their own version of learning how to fail successfully, one from the point of view of a...

How To Set Up a Business Partnership

There’s a reason that romantic comedies end when the couple gets together. It’s all sunshine and roses at the beginning of a relationship. Conflict starts later. Business partnerships are the same way. Everyone is on their best behavior at the beginning of a partnership, but the end of a...

Business Disruption Part 2

So we’re in a time of disruption. So what? What can you do? First step is to recognize just what is being disrupted. Then you can look into your crystal ball and discover just how you can capitalize on disruption through innovation. Maybe it’s a public service campaign around turning in change for...

Business Disruption is a Boulder on the Highway

Disruption can be many things: scary, exhilarating, expensive, and even revolutionary. One thing it’s not is passive. Turns out very few people enjoy having the status quo questioned, especially those benefiting from the way things are. But when we settle for less than optimal experiences as...

Circumstantial Disruption

You may have heard about #StopHateForProfit - a social media ad boycott that intends to urge Facebook to evenly apply hate speech standards and improve marking misinformation and false news on the platform. Several large national companies have joined in. The question is - should your small...

Business to Business Reviews

After experiencing a few challenging interactions as a customer, JoyGenea was wondering, “Should a business owner negatively review another business online?” Listen in as JoyGenea and Michelle discuss online reviews and how to interact with other business owners after challenging service...

Business is Different

You might still be scarred. Or scared. Or anxious. Or frustrated. Or all the above. No, we’re not talking about murder hornets. We’re talking about surviving business right now. For those of us who were in business through the recession in 2008, we’re seeing a bubble right now that is eerily...

Protecting Your Brand’s Reputation

Your reputation is arguably the most important asset of your business. Brand reputation is gained over years of dedicated service, hard work, and careful craftsmanship. It’s also the most ephemeral and a fairly easy asset to lose, especially over social media. The consequences of an errant comment...

Top 5 Marketing Tips to Save Money

There is so much to do when starting a new business that new entrepreneurs typically have trouble prioritizing. So much demand on time and money resources that decisions get made for expediency and costs. But some of those decisions have long arms and can impact a business negatively in...

Know Your Limits

Life should be like peanut butter on bread. Thick and abundant. But what happens when the peanut butter is spread too thin? How do you set and define your own limits? Do cisgendered women fundamentally have different types of expectations for themselves? Where does that come from? Shouldn’t we...