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Podcast

If you’ve ever wanted to learn about entrepreneurship and empowerment as a woman in business without all the frills and the lies, this podcast was created for you. Michelle and JoyGenea take off the uncomfortable heels, the lipstick, the pantyhose, the bra with the underwire poking out, and they give it to you straight. Learn everything you need to know about taking your rightful place as a woman of power and importance from two women who have experienced the ups and the downs of being a woman in business. Find your voice and gain your footing in the business world as they recount both stories of horror and of triumph over their decades of experience.

What is a Business Pivot?

What is a business pivot? Adding services, subtracting product lines, adding employees. Whenever your business’s direction changes, it’s a pivot. The trick is making it intentional. JoyGenea and Michelle discuss their business pivots. Why they happened, how they happened, and when. Not to mention...

Myth of Having It All

“You can should all over me, but…” This amazing statement will release you from the shoulds in life so your All is truly your own.  Having it all isn’t about what we think it is. It isn’t about stretching and stretching and stretching until you break. But it is about defining your own all and...

Toxic Behaviors

Do you know how to own your own toxicity? Can you see when your own toxic self is getting on others? We all have behaviors that are brought out when we’re stressed, anxious, overwhelmed, or even just hungry. And the same is true for our employees. But when does a toxic behavior become something...

Volunteering is Good, Right?

Nothing makes us feel better than giving. But when you’re starting and running your own business, you need to be selective and strategic with your giving. With so many deserving organizations, who do you say no to? Michelle and JoyGenea get honest about volunteering, giving, and the various ways...

Get to Know Michelle Henderson

How is Michelle working to build BadCat through building community? How does a person start a business in a new town and connect to potential clients? And how did Michelle pick the name BadCat for a digital marketing agency?  Answers to these questions and more as JoyGenea interviews Michelle so...

Get to Know JoyGenea Schumer

How did JoyGenea go from kindergartner with Dyslexia to successful entrepreneur? Sideways and with lots of professional detours. Seriously, JoyGenea’s life will be the best biography of the century.  Learn about JoyGenea’s connections to the community and how her past has shaped her present and...

Anxiety Glitter: Family at the Holidays

Boundaries are more than lines on a map.  Boundaries are about respecting each other’s limitations. But when it comes to family, boundaries create all kinds of feelings like rejection, fear, shame, and guilt. In reality, boundaries with family are no different than with clients or vendors.  Clear...

Tenacious Business Women Have Plan B

 Chronic, long-term health needs in your immediate circle will change your business, whether you are a solopreneur or have employees. When you’re running the ship, what happens when you aren’t available to the captain? JoyGenea and Michelle discuss their plan B’s - how to make a backup plan for...

Non-Athletes at the Gym? Ep. 2

Michelle and JoyGenea go into detail about their experience as a non-athlete to make taking care of their bodies a priority.   If you are not an athlete you will totally get this conversation and realize you are not the only one having these thoughts.  If you are an athlete who works out at a gym,...

Why Can’t We All Just Get Along? Ep. 1

What’s the difference between sales and marketing? And why are both equally important? Hear about JoyGenea and Michelle’s start in both sales and marketing, as well as their challenges working with several clients who don’t understand the difference between the two. During this podcast, we will...