Select Page

Podcast

If you’ve ever wanted to learn about entrepreneurship and empowerment as a woman in business without all the frills and the lies, this podcast was created for you. Michelle and JoyGenea take off the uncomfortable heels, the lipstick, the pantyhose, the bra with the underwire poking out, and they give it to you straight. Learn everything you need to know about taking your rightful place as a woman of power and importance from two women who have experienced the ups and the downs of being a woman in business. Find your voice and gain your footing in the business world as they recount both stories of horror and of triumph over their decades of experience.

Circumstantial Disruption

You may have heard about #StopHateForProfit - a social media ad boycott that intends to urge Facebook to evenly apply hate speech standards and improve marking misinformation and false news on the platform. Several large national companies have joined in. The question is - should your small...

Business to Business Reviews

After experiencing a few challenging interactions as a customer, JoyGenea was wondering, “Should a business owner negatively review another business online?” Listen in as JoyGenea and Michelle discuss online reviews and how to interact with other business owners after challenging service...

Business is Different

You might still be scarred. Or scared. Or anxious. Or frustrated. Or all the above. No, we’re not talking about murder hornets. We’re talking about surviving business right now. For those of us who were in business through the recession in 2008, we’re seeing a bubble right now that is eerily...

Protecting Your Brand’s Reputation

Your reputation is arguably the most important asset of your business. Brand reputation is gained over years of dedicated service, hard work, and careful craftsmanship. It’s also the most ephemeral and a fairly easy asset to lose, especially over social media. The consequences of an errant comment...

Top 5 Marketing Tips to Save Money

There is so much to do when starting a new business that new entrepreneurs typically have trouble prioritizing. So much demand on time and money resources that decisions get made for expediency and costs. But some of those decisions have long arms and can impact a business negatively in...

Know Your Limits

Life should be like peanut butter on bread. Thick and abundant. But what happens when the peanut butter is spread too thin? How do you set and define your own limits? Do cisgendered women fundamentally have different types of expectations for themselves? Where does that come from? Shouldn’t we...

Riding the Covid Wave

So many hats. So many competing needs. So many challenges with answers that don’t make everyone happy.  As small business owners, many of us are stuck in lose-lose situations. Our employees need, deserve, and want to stay safe, our customer and clients don’t want any changes to services, hours, or...

Time in a Crisis

Time is on your side. Except it doesn’t feel like it. We experience time in a variety of ways and one sign of being stressed and anxious is time feeling disjointed. Sound familiar? Yeah, us too. Join Michelle and JoyGenea as they discuss time management when time feels all wrong - days that drag...

Don’t Just Say You’re Sorry. Mean It.

Tempers and fuses are awfully short these days, leading us all to do and say things we regret. But how can we truly make amends and move on from that regret?  Listen in as Michelle and JoyGenea talk forgiveness - personally and in business. How we seek it, how we ask for it, and what happens when...

Adrift or Not?

“WE ARE NOT IN THE SAME BOAT ... I heard that we are all in the same boat, but it's not like that. We are in the same storm, but not in the same boat.” - Unknown A friend of the show posted a poem called Perspective not too long ago. It’s the same metaphor that JoyGenea and Michelle use in this...