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Podcast

If you’ve ever wanted to learn about entrepreneurship and empowerment as a woman in business without all the frills and the lies, this podcast was created for you. Michelle and JoyGenea take off the uncomfortable heels, the lipstick, the pantyhose, the bra with the underwire poking out, and they give it to you straight. Learn everything you need to know about taking your rightful place as a woman of power and importance from two women who have experienced the ups and the downs of being a woman in business. Find your voice and gain your footing in the business world as they recount both stories of horror and of triumph over their decades of experience.

No, I Don’t Have Any Kids. You?

In so many professional situations, small talk abounds. As women, we are inevitably asked about children. For women without children, these conversations can be emotional and social minefields. Do you share intimate details of your infertility history with acquaintances? Suffer the social...

Business Break-Ups

When a relationship is over, it’s over. But how do you tell a professional service provider that helped your business grow that you need someone new? In a small business community, your brand is at stake when you’re firing a professional service provider. Treating others with respect and dignity...

Competitive Analysis

They say there’s nothing more flattering than being copied. In business, trying to do things just like a competitor may not be the best strategy. Nothing wrong with learning from your competition. But there’s something wrong with copying your closest competitor.  In any business, there’s...

What’s in a Name?

Would a rose, by any other name, smell as sweet? Would a brand, by any other name, be the same? Naming is a tricky business. You want something unique. Something that describes the business. Something you love.  But don’t forget the other factors in naming. Spelling. Trademark abilities....

Cover Your Assets

Are your assets covered? That is, is your brand accurately trademarked? Is your web content copyright protected? How do you know? JoyGenea and Michelle cover the wonderful world of Intellectual Property in this episode of “If These Heels Could Talk.” From their own experiences with trademark...

Know Your Numbers

Marcus Lemonis is famous for saying, over and over during many seasons of The Profit, “If you don’t know your numbers, you don’t know your business.”  But what numbers is he talking about? He’s talking about profit & loss, cash flow, and debt. He’s talking about your balance sheet - revenue...

Digital Privacy and Security for Small Business

From logins to employees to insurance to password managers, small businesses have very little in place for their own privacy and don’t do much about client and customer security. The thought that small businesses are not targets is patently false.  This podcast is a reminder to stop doing these...

Do Women Talk Too Much?

On February 4th, 2021, the head of the Olympic Organizing Committee, Yoshiro Mori, was in the news for making derogatory comments about how women interact in professional meetings. Some of the quotes: “Women have an annoying tendency to make meetings run unnecessarily long.” “board of directors...

Out of Power Words

Mean, Sorry, Just, Little, Correct me if I’m wrong, I know I’m no the ultimate expert, It’s just my opinion… These words and phrases keep us from showing up to business meetings and in relationships with our full expertise and brilliance. Qualifying, passive statements are used to soften the edges...

Why So Many Forms?

Why can’t we type when someone is watching? Why do errands that we hate always fall to the bottom of the to do list? Why is it that simple tasks turn into impossible ones? Because our emotions get in the way of our executive functions. Working memory, flexible thinking, and self-control (even...