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You’ve networked. You’ve been introduced. Lots of people know who you are and that you’re in business.

While networking is an ongoing activity, part of the process is nurturing relationships for the long-term. But how?

Frankly, the same way you would nurture any relationship. Show up. Be present. Be interested and engaged. Enthusiastically cheer on the other business’s success and be supportive in more challenging times. Listen to what is important to the other business owner and then act on it in conjunction with them. Look for opportunities to work together on special projects or promotions.

JoyGenea and Michelle discuss nurturing relationships in their business lives, including the most important step – choosing which relationship to nurture.