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How do you set a price for your time? So many factors go into this decision – market, services, client budget, selling propositions, and competition are the straight-forward, left-brained business decisions. But self-worth, confidence, and desire to ‘help out’ all factor into an entrepreneur’s decision-making around pricing. You need to be able to look someone in the eye, say your number, and not apologize for it. This is much harder than it sounds.

As frequent failures (do we get miles for that?), JoyGenea and Michelle discuss how they price their services and how their pricing has changed over the years. In some cases, from charitable to profitable. Learn to avoid the common pitfalls of pricing in this episode of “If These Heels Could Talk.”