It can feel like recycling. It can feel like you’re repeating your message over and over and over again. And you are. Content Marketing is about getting your message to different audiences through different channels. And your message needs to stay cohesive, strategic, and highlight your unique selling propositions.
In essence, taking a large-form content piece, like a case study or whitepaper, breaking it into smaller concepts and adjusting the format of those ideas for digital channels is content marketing. But something is easier defined than done. How can you build content marketing into your everyday processes?